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PUBLIC RELATIONS

With its flexibility, communication, reliability, high level of professionalism and individual approach to each client, our company has become one of the most preferred public relations agencies in the Czech Republic. We also provide special and internal public relations activities in addition to classic public relations activities. We provide strategies to deal with crisis situations and consultation at all levels of communication.
OUR PR POINT BY POINT:
  • •   Positive relationships with the media
  • •   Political lobbying
  • •   Consultation at all levels of communication
  • •   Crisis management
  • •   Traditional PR
  • •   Special PR
  • •   Internal PR
TRADITIONAL PUBLIC RELATIONS ACTIVITIES:
We provide comprehensive services in classic public relations to our clients. Our PR specialists focus on preparing press releases and on their distribution to the media with effective intervention. We organize press conferences, actively control contact with journalists and also arrange special topical interviews and organize round tables for our clients. We assure and prepare effective PR articles and publish them in the media. We also assure media lobbying for our clients. Within the terms of classic public relations we also provide our clients with consultations, which lead specific marketing strategies effectively to their goals.
Traditional public relations activities point by point:
  • •   Press Releases – writing up and preparing press releases and their distribution to the media
  • •   Special Interviews – arranging interviews on special or professional subjects
  • •   Press conferences – organising and preparing press conferences, promoting the customer or product
  • •   Communicating with journalists
  • •   Round tables
  • •   PR articles – preparing PR articles and publishing them in the media depending on the individual requirements of the client and its product
  • •   Media lobbying
OUR OFFER TO CLIENTS IN THE FIELD OF SPECIAL PR:
We can arrange presentation of our clients and products and we can also organize “an open day”  (a business day for the public and business partners). We are capable of organising and arranging Field trips for journalists, designing a concept and subsequently realising a consumer contest, coordinating preparation and implementation of seminars and conferences, trade fairs and exhibitions. We provide consulting in the field of VIP clubs, crisis management and lobbying. We follow trends in the field of online media and social networks (Facebook, Twitter etc.) and respond flexibly to their development and we also propose concepts for effective use of the popular phenomenon of social networks in the client’s marketing and PR strategies.
SPECIAL PR POINT BY POINT:
  • •   Presentation of clients and products
  • •   “Open days” – business days for the public and business partners
  • •   “Field trips” for journalists
  • •   Consumer contests
  • •   Seminars and conferences, fairs and exhibitions
  • •   VIP Club
  • •   Sponsorship
  • •   Business to business
  • •   Crisis management and lobbying
INTERNAL PR ACTIVITIES INCLUDE:
Healthy and friendly relations within the company are a key prerequisite for success with the public. It is the task of internal public relations activities to achieve this goal. We use the following instruments for effective internal communication:
  • •   Media training
  • •   Information materials for client presentation
  • •   Corporate events for employees
  • •   Corporate newspapers or magazines
  • •   Intranet
Range of services:
  • •   When choosing the appropriate media for the client we concentrate on the following criteria:
  •           – thematic focus
  •           – availability to target groups
  •           – periodicity
  • •   We provide consulting and propose responses to crisis situations focusing on market analysis, political and social trends and the competition.
  • •   We offer complex customized services to our clients within the terms of public relations, with an individual approach depending on the requirements of the client and its target group.
  • •   Professional event management